Elansblog

Nigerian streamer Carter Efe has sparked fresh controversy after reportedly directing harsh insults at VeryDarkMan’s mother during a heated livestream. The outburst comes amid their ongoing online clash, which intensified after VeryDarkMan criticised Davido and members of the Adeleke family. Carter had earlier called him out over those comments, accusing him of turning against someone who had previously helped him.  This matter don pass ordinary online disagreement. When family members enter celebrity beef, the drama becomes more personal and the backlash can be serious. Una no think say these online clashes dey go too far? Wetin una think, should Carter Efe apologise for bringing VeryDarkMan’s mother into the argument?

 Music Royalties in Nigeria: How Songwriters, Producers and Artistes Get Paid When an Afrobeats song becomes a hit, fans see the streaming numbers, music videos and performances. But behind the success is another important question: who actually gets paid when people listen to the song? Many people assume that the artiste whose voice appears on a track receives all the money it generates. In reality, several people may have financial rights connected to the same song, including songwriters, producers, performers, record labels and other rights holders. Understanding music royalties can help Nigerian musicians protect their work, negotiate better agreements and make smarter decisions about their careers. So, how does the system work, and why do some artistes earn less than fans expect despite having popular songs? What Are Music Royalties? Music royalties are payments associated with the use of music when the relevant rights and agreements provide for payment. Depending on the type ...

 How Upcoming Nigerian Artistes Can Promote Their Songs on a Small Budget Making good music is one thing. Getting people to listen to it is another. Across Nigeria, upcoming artistes are recording songs, releasing singles and trying to build loyal audiences. But while some musicians have access to expensive music videos, professional publicists and large promotional budgets, many others are working with limited resources. Does that mean an artiste without plenty money cannot get noticed? Not at all. Although promotion requires effort and sometimes financial investment, upcoming musicians can use affordable digital tools, creative content and genuine relationships to introduce their music to more people. The key is knowing where to focus your energy and avoiding expenses that do not produce meaningful results. 1. Start With the Social Media Platforms Your Audience Uses Social media can help upcoming artistes introduce their music to people who have never heard of them. Platforms suc...

 Independent Artiste vs Record Label: Which Is Better for Upcoming Nigerian Musicians? For many upcoming Nigerian musicians, getting signed to a record label feels like the ultimate breakthrough. A record deal can bring financial support, professional connections and the opportunity to promote music to a wider audience. But the music industry has changed. With digital distribution and social media, independent artistes can now release songs, build fan bases and develop their careers without necessarily signing traditional recording contracts. This raises an important question: is signing to a record label still the best option for an upcoming artiste, or is going independent a smarter move? The answer depends on the artiste's goals, resources, experience and the terms of any deal on the table. What Does It Mean to Be an Independent Artiste? An independent artiste manages their music career without relying on a traditional record label to control or finance their releases. Depending...

 Why Many Talented Nigerian Artistes Struggle to Stay Relevant After Their First Hit In the Nigerian music industry, one hit song can change an artiste’s life overnight. A relatively unknown singer can suddenly become popular, gain thousands of followers, attract attention from record labels and start receiving invitations to major events. But staying relevant after that first breakthrough is a different challenge entirely. We have seen how quickly a song can take over social media, dominate playlists and become the soundtrack to everyday life. Yet, after a few months, another artiste may take over the conversation, leaving the previous sensation struggling to maintain the same level of attention. So, why do some Nigerian artistes struggle to build lasting careers after their first major hit? Going Viral Is Not the Same as Building a Career Social media has made it easier for upcoming musicians to reach large audiences. A catchy chorus, an interesting dance challenge or a viral vid...

 The Viral Fame Trap: Why Going Viral May Be the Easiest Part of a Nigerian Celebrity's Career By ELAN BREAKDOWN GIST In Nigerian entertainment, one viral moment can change everything. One funny video, controversial statement, livestream or online argument can introduce an unknown personality to thousands of people overnight. Before long, their name is trending, blogs are discussing them, and social media users are waiting to see what happens next. But here is the bigger question: what happens when the internet moves on? For many entertainers, getting attention is becoming easier. The real challenge is turning that attention into something that lasts. When Everybody Knows Your Name, But What Comes Next? Social media has changed how Nigerians discover entertainers. In the past, breaking into the entertainment industry often required access to established media platforms, industry connections or significant promotional resources. Today, creators can build an audience using a smartpho...