Beyoncé Explains Her Strategy for Cécred Haircare Brand
Beyoncé Says Even People Who Dislike Her Music Could Love Her Cécred Haircare Brand Global music superstar Beyoncé is making it clear that she wants her haircare brand, Cécred, to succeed on the strength of its products rather than her fame alone. In a recent interview with i-D magazine, Beyoncé explained that her vision was to create haircare products effective enough to win over even people who are not fans of her music. She said she wanted the brand to solve real haircare problems and earn customers’ trust through results. The singer also clarified that she sees herself as the founder, visionary and sole investor behind the business, rather than simply being its public face or model. Beyoncé’s Business Strategy Goes Beyond Celebrity Fame Cécred was launched in 2024 by Beyoncé and her mother, Tina Knowles. The brand draws on their longstanding experience with haircare and the knowledge they have gained over the years. According to Beyoncé, establishing a business associa...